Radio stations owned and operated by irreverent morning show personalities are more rare than white elephants. Here at 105.3 we are such a rare beast. We will always strive to do things in ways that speak to what listeners really want to hear, and a style of advertising that better serves the sponsor as well.
Our honesty may ruffle feathers and could revolutionize radio advertising. See our section called Free Radio Academy to learn how to benefit from the power "echoic retention". Pity the poor sponsor, his agency purchases commercials that the "cluster operators"* place in great piles of commercials they lovingly refer to as “stop sets”. Buried 5, 6, or even 10 commercials into the heap, nobody hears the message. If the agency guy buys enough of these "pile units" (the sponsor refers to it as his message) with other people's money, he (the agency guy) can win a sea cruise.
We recommend our Free Radio Academy section as required reading for any advertiser who wants TOMA and ROI for his ad buck.
*Foreign corporations that own 5 or 6 stations in a single town. In Beaumont that would be the newly (and sadly) named iHeart Media and Cumulus.
KXXF FM/105.3 FREE
It all began with Ike. A large Class C (that means powerful FM in layman's terms) licensed to Crystal Beach/Galveston was quite literally destroyed; crushed, gone, no transmitter, no tower… boom. Univision (the corporate owner) moved the new transmitter and tower to the far outskirts of Beaumont on the edge of Chambers County.
The new location produced the same powerful FM signal, but now in the new location it no longer covered Galveston and instead now blanket the Beaumont/Port Arthur market area with a great signal (good news for you). Univision is primarily a Hispanic language broadcast company and the Golden Triangle is not known for being a great area for Hispanic broadcasting. Univision offered 105.3 for sale and hall of fame broadcaster John Walton (because he is certifiably insane) purchased the tower and transmitter. With no studios… no audience… no listeners… no advertisers... (is this guy insane?)
Long story short, now Walton & Johnson are back on in the city where it all began. The new 105.3 FREE was born. We even have the original KWIC Continental transmitter (romantic eh?) We now have studios staffed by a small but dedicated team, and we think we have listeners (as a brand new station it takes time for the word to get out). We are now open for business to the ad community (we are not yet offering cruises to agencies to earn with your money). With our constrained commercial policy (way less commercial content than other Beaumont stations) and emphasis on quality copywriting and production values, our dance card will soon be full.
You might want to get in front of this while rates are dirt cheap. Call Jason @ 409-832-5770.
Why is 105.3 called FREE FM?
Because we are free of the artificial format designations placed on radio by the cluster operators (in order to put their monopoly stations in running lanes); Classic Rock, Urban, CHR (supposed to mean contemporary hit radio, but usually just means badly produced, autotune laden hip hop), Oldies, Talk, etc. We are free of those constraints, free of influence by New York, Nashville, and Hollywood.
We serve Southeast Texas and don't give crap what “they” think. We are Free of "stop sets" mentality. Free of genre oriented music. Our music is more like a real person's iPod selections. Who listens to just one "kind of music"? We are interested in one kind of music: GOOD. Whether it's genre categorized as rock, hit, new, blues, even country, we play it if it's good. That's especially true of Texas and local music. You may have already noticed how much Stevie Ray Vaughan, ZZ Top, Thunderbirds, Arc Angels, Willie Nelson, and other assorted Texas giants you hear on FREE. We have what we humbly consider the world’s greatest morning program in Walton and Johnson, a young genius in Kenny The Producer, another in Shirley Q Liquor.
We have contributors who are in the Texas Broadcast Hall of Fame. It's about companionship, entertainment, great music, and a fresh new and different approach to FM radio. Most stations around here are operating formats from the 1970's.
There's a new sheriff in town. We really appreciate those who already love the station using Facebook, Twitter, LinkedIn, and other social media platforms to spread the word about 105.3 FREE. In fact we reward it.